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Jobs at Benchmark Consulting

General Manager - LM Wine Co.

Location: Dundee, OR

Type: Full Time

Min. Experience: Manager/Supervisor



The General Manager is responsible for the leadership, development and management of all sales channels, implementing effective and innovative new membership generation strategies, upholding the integrity and building of the winery’s brand image. Foster a sense of authenticity while driving the luxury quality, sense of scarcity, while delivering the winery’s hospitality experience.


The position is located Dundee, Oregon.


The General Manager reports to the CEO.



  • Maintain required records, reports and files in an organized manner.
  • Assist with other special projects as assigned.
  • Direct and assist various duties that may include, answering phones, mailing list customer service, assistance with annual release and processing orders.
  • Establish and maintain an effective system of communication throughout the organization.
  • Help establish and implement according with the CEO and Board; overall strategy of the company to encompass all functional business areas, including all channels of sales, marketing, hospitality and compliance.


Sales & Marketing

  • Create increased and sustainable growth in top and bottom line revenues while increasing growth in asset value.
  • Manage and drive all sales in channels both retail and wholesale channels.
  • Plan, coordinate and manage the daily operations of the organization through active, hands-on management of winery staff and wholesale distribution partners.
  • Meet frequently with CEO to ensure that operations are being executed in accordance with the organization's policies. Working collaboratively with the accounting manager to provide financial information along with related recommendations to enable the business to prosper.
  • Establish current and long-range goals, objectives, plans and policies, subject to approval by the winery owner.
  • Manage & or Direct the winery website making certain all elements are updated in a timely manner, and overall effectiveness in driving site visitors, bottle sales and memberships. Search engine optimization (SEO) being a component of this responsibility.
  • Continually improve, with the brand manager, upon the winery’s social media presence (ex: Facebook, Blog, etc.) by creating new, exciting and/or informative content.
  • Proactively direct the creation of all e-commerce/e-campaign materials and distribution including new wine releases events, special activities and offerings.
  • Oversee all copywriting for digital and print material making certain of consistency and the appropriate style and tone exist.
  • Proactively manage the planning, design, production and distribution of all print material ensuring the highest quality and controlling expenses.
  • Build support and excitement amongst peers and staff of Sales and Marketing related initiatives.
  • Review operating results of the organization, compare them to established objectives, and take steps to ensure that appropriate measures are taken to correct unsatisfactory results.


  • Lead the continual refinement of the brand messaging, firmly establishing LM Wine Co. as one of the premier producers of outstanding luxury wines. Ultimately, developing an iconic wine brand.
  • Build mutually beneficial partnerships with like organizations such as hotels, transportation, wineries, automobiles and other luxury product categories.
  • Direct all Public Relations activities in conjunction with the CEO and potential Public Relations consultant. Inspire media worthy activities, especially those which showcase the wines.
  • Oversee and coordinate all “outreach” activities, effectively improving our connectivity with local business and wine clubs to understand, visit and promote the winery.
  • Periodically, evaluate the need, and opportunities to advertise.
  • Manage all donations and volunteer activities, including wine auctions, pourings and events.
  • Define and oversee the wineries presence at significant wine events. 


  • Responsible for meeting the goal revenue plan that includes tasting room, release events and develop new allocation list memberships.
  • Manage the day-to-day sales operations: scheduling shifts, opening and closing, facility appearance (stocked, clean, orderly), inventory, reconcile cash transaction balances, and safety.
  • Responsible for hiring, orientation (policies and procedures), training, supervision, motivation and evaluation of staff. Working knowledge of company policies and benefits. Ensures conformance with all company policies among Tasting Salon personnel.
  • This position is essential in providing wine education, developing products and activities for the consumer with a focus on an increase in consumer purchasing levels.
  • Assist with development and implement of sales programs and traffic-driving initiatives in conjunction with Owner.
  • Works with Winemaking to provide tasting notes for the salon and coordinate daily space allocation.
  • Assist with and analyze, evaluate, and negotiate details of educational Winery programs in conjunction with Owner.
  • Track, compile and evaluate key data points and financial information and prepare reports as requested by Owner.  Develops all of the DTC budgets and goals.
  • Acquire, track and analyze market place information. Maintain and update POS Systems as required.
  • Understand compliance in coordination with shipping as it relates to DTC.
  • Build referral relationships.



  • 5+ years work experience in winery management of a luxury winery under 10K cases a plus. With an emphasis in wholesale and DTC sales management.
  • Communicate with staff and winery owners to resolve discrepancies and accomplish goals. Attain short-term results while planning for long-term winery growth.


Recommended Skills:

  • Bachelors Degree in Business or related field, or equivalent education and experience.
  • Specific understanding of a luxury retail environment and their operation.
  • Comprehensive analytical, strategic and tactical skills (i.e. must be able to both create and 
execute your ideas).
  • Proven P&L responsibilities with a deep understanding of winery finance and operational
  • Entrepreneurial style with experience in a structured environment.
  • Experience in strategizing, forecasting, inventory management and hands-on leadership of sales and marketing.
  • Adaptability and openness to change.
  • Well-rounded interpersonal skills including ability to coordinate with multiple departments and diverse personalities.
  • Excellent analytical and creative skills. Keen attention to detail with effective time and project management skill.
  • Boardroom quality preparation and presentation skills.
  • Passionate about wine and profession.
  • Valid driver’s license; physical ability to travel both by car and plane and to visit multiple locations both inside the winery and in the vineyards; ability to climb stairs; ability to sit and operate a computer and ability to lift and carry 40+ lbs.


In addition the selected individual will share the Owner’s culture that includes a passion for excellence and innovation. Compassion, patience and a highly developed sense of humor are also necessary for success.

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