Go to our website »

Jobs at Benchmark Consulting

General Manager

Location: Napa, CA

Type: Full Time

Min. Experience: Manager/Supervisor

The GM is responsible for the leadership, development and management of all business aspects of the winery, implementing effective and innovative business and management strategies, while upholding the integrity of the winery brand image. 

The position is located Napa Valley, California.

The GM reports to the Winery Owner. 

About You:

  • You are a proven operational leader with the experience and energy to run a luxury wine environment that has high value strategic impact to the overall business.
  •  You have both directly and indirect managed a staff while directing the wholesale marketing efforts, managing the winemaking and DTC leadership already embedded in the company, and will collaborate with the owner to create and manage the strategic planning and related budgets to production and COG's.
  • Influential, collaborative and inclusive - these are words that are used to describe your leadership and management style. Besides your technical and leadership skills, you understand the balance between quality, efficiency and cost.

Successful Traits:

  • Proven experience in managing a wine company and successfully growing a brand.
  • Manage and help direct the other key management players and ensure the team is well motivated, informed and focused on the company’s goals and objectives and understands the economic impact of their efforts.
  • Ensure that the company’s activities and culture are always consistent with the near and longer term objectives of the strategy and brand.
  • Work directly with the owner to keep the mission and direction of the company aligned with the longer term objectives and mission of the brand
  • Direct responsibility for executing a national wholesale sales strategy which is consistent with the focus of the brand. 
  • This role is responsible for leading cross-functional winery operations and production teams, transforming and optimizing operations.
  • Build support and excitement amongst peers and staff of DTC Sales related initiatives. 
  • Review operating results of the organization, compare them to established objectives and take steps to ensure that appropriate measures are taken to correct unsatisfactory results. 


  • The track, compile and evaluate key data points and financial information and prepare reports as requested by Owner.  Develops all of the DTC budgets and goals.
  • Responsible for meeting the goal revenue plan that includes the tasting room, release events and develop new allocation list memberships.
  • Responsible for future hiring, orientation (policies and procedures), training, supervision, motivation and evaluation of staff. Develops and has the working knowledge of company policies and benefits. Ensures conformance with all company policies among any potential Tasting Salon personnel.
  • Assist with development and implement of sales programs and traffic-driving initiatives in conjunction with Owner.
  • Assist with and analyze, evaluate, and negotiate details of educational Winery programs in conjunction with Owner.
  • Acquire, track and analyze marketplace information. Maintain and update POS Systems as required.
  • Build referral relationships.


  • 5+ years work experience in winery management of a luxury winery under 10-15K cases a plus. With an emphasis on developing a sense of place while driving wholesale and DTC sales management.
  • Communicate with winemaking and winery owner to resolve discrepancies and accomplish goals. Attain short-term results while planning for long-term winery growth. 

Recommended Skills: 

  • Bachelor's Degree in Business or related field, or equivalent education and experience. 
  • Specific understanding of a luxury retail environment and their operation. 
  • Comprehensive analytical, strategic and tactical skills (i.e. must be able to both create and 
  • execute your ideas). 
  • Proven P&L responsibilities with a deep understanding of winery finance and operational entrepreneurial style with experience in a structured environment. 
  • Deep experience in strategizing, forecasting, inventory management and hands-on leadership of sales and marketing. 
  • Adaptability and openness to change. 
  • Well-rounded interpersonal skills including the ability to coordinate with multiple departments and diverse personalities. 
  • Excellent analytical and creative skills. Keen attention to detail with effective time and project management skill. 
  • Boardroom quality preparation and presentation skills. 
  • Passionate about wine and profession. 
  • Valid California driver’s license; physical ability to travel both by car and plane and to visit multiple locations both inside the winery and in the vineyards; ability to climb stairs; ability to sit and operate a computer and ability to lift and carry 40+ lbs.

In addition, the selected individual will share the Owner’s culture that includes a passion for excellence and innovation. Compassion, patience and a highly developed sense of humor are also necessary for success.

Forward this Position
Recipient email address (one)
Your name
Your email address
Enter a message (optional)
Apply for this Position
* Required fields
First name*
Last name*
Email address*
Phone number*

Attach resume as .pdf, .doc, or .docx (limit 5MB) or paste resume

Paste your resume here or attach resume file

Cover Letter*
In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*
Human Check*