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Jobs at Benchmark Consulting

Sales & Marketing Director - Confidential - Napa Valley

Location: Napa Valley, CA

Type: Full Time

Min. Experience: Experienced

Sales & Marketing Director - Confidential Client

 THE CLIENT

Benchmark Consulting is locating and screening candidates for this producer of international fine wines. This is a confidential search and selected candidates will be required to complete non-disclosure agreements prior to interviewing for the position 

THE OPPORTUNITY

Within a fast growing, innovative, premium wine company, develop and execute annual and 3000 – 3500 cases/year Brand, PR, and budget plan consistent with overall brand goals. Working with the management, develop and manage brand advertising, promotion and public relations strategy and campaigns. Work with field sales in developing and executing regional/local programs. Work with sales and external public relations agencies to ensure execution of public relations and event strategy.

 

Mission

Contribute and execute the annual strategic brand plan with efficiency and effectiveness while addressing various brand and sales support requirements.

 

Experience Required

  • College degree (marketing or related field preferred)
  • Minimum 3-5 years of previous wine, CPG marketing or sales experience
  • Strong track record of successful program results
  • Good wine knowledge and appreciation

 

Experience Preferred

  • MBA
  • Field sales or distributor experience

 

Skills Required

  • Complete project management experience with little or no direction required from upper management
  • Strong analytical & reporting skills
  • Budget management
  • High levels of analysis and reporting
  • Advanced presentation development and delivery
  • Strong writing and editing
  • Effective time management & prioritization
  • Vendor management & negotiation
  • Social networking skills (Facebook, Twitter, YouTube, etc.)
  • Detailed understanding of wine production & appreciation
  • Advanced understanding of the 3-tiered distribution system
  • Basic understanding of international marketing dynamics
  • Strong comprehension and experience with multiple market and channel dynamics
  • Advanced program understanding (Excel, Powerpoint, word, etc.)
  • Basic P&L understanding

 

Pre-requisite Core Competencies

  • Ability to work effectively in teams
  • Strong drive for results
  • High levels of creativity
  • Ability to deal with ambiguity
  • Strong communication skills
  • Delegation
  • Time management
  • Trust & integrity
  • Flexibility
  • Strong sense of urgency
  • Personal accountability for business results
  • Positive, “can-do” attitude
  • Eye for quality and brand image

 

Core Skills & Competencies

  • Stronger business acumen and financial analysis
  • Detailed P&L understanding & financial theory
  • Advanced sales understanding
  • Understanding of pricing strategies across multiple markets and channels
  • Consumer marketing principles
  • Brand positioning and platform development
  • Development of brand identity & luxury cues
  • Re-enforced knowledge of fine wines

 

Basic Job Description

The main mission of the Marketing Directorr is to contribute to and execute the key initiatives outlined in the annual strategic brand plan.  Additionally, the Marketing Director may be asked to assist with the execution of key projects that may arise outside of the brand plan.  The Marketing Director will also be the lead on all packaging and production issues including the process and pre-bottling tastings.  The Marketing Director is the first point of contact for sales requests. The following are examples of responsibilities that the Marketing Director can expect to have:

Execution of Trade and Consumer Programs (50%)

  • Sales contact for in-market promotions, supply and demand issues, etc.
  • Marketing budget management, including inputs, etc.
  • Program management with little or no direction
  • POS generation, quality control and analysis of ROI
  • POS fulfillment and inventory management
  • Analysis of ROI for all programs and recommendations to continue, stop or adjust
  • Auditing and updating of website content
  • Ensure that legal approval is secured for all programs
  • Update and maintain the marketing calendars
  • Management and communication of incentive programs and sales contests
  • Provide support to Digital Comms for the maintenance and content of websites and social media sites ( Facebook, Twitter, You Tube, Blogs, etc.)
  • Writing of email blasts, WIS, POS, label copy, various materials
  • Assist with the execution of consumer and trade events
  • Oversee planning and execution of VIP trade visits, incentive and education trips
  • Manage special projects including partner relationships
  • Customer relationship management and communication
  • Vendor management and negotiation
  • Assist in product photo shoots

 

Supply & Demand Management (30%)

 

  • Logistics management and product availability (MIP to bottle)
  • Manage the marketing aspects of the wine process
  • Work with design to ensure accurate label information
  • Manage the packaging meetings
  • Manage logistics for new tiers, new packages or brand launches
  • Update and maintain vintage release calendar

 

Brand Plan Development Support & Analysis (20%)

  • Process Pricing Change Forms and ensure state compliance
  • Support of the QBR process for volume forecasting, inputting into financial database, etc.
  • Trend analysis, prediction, and ability to recommend changes in courses of action
  • Assist with plan content development, ideation, etc.
  • Assist with the content development, ideation, formatting, accuracy and consistency, ect…. of brand plan
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