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Jobs at Benchmark Consulting

Revenue Director- Confidential Winery

Location: Napa, CA

Type: Full Time

Min. Experience: Executive

THE OPPORTUNITY

The Revenue Director is responsible for the leadership, development and management of all sales channels, implementing effective and innovative new membership generation strategies, upholding the integrity and building of the Winery brand image. 

Foster a sense of authenticity while driving the luxury quality, sense of scarcity, while delivering the

Winery hospitality experience. 

LOCATION

The position is located Napa Valley, California.

REPORTING RELATIONSHIPS

The Revenue Director reports to the Winery Owner. 

RESPONSIBILITIES

General

  • Maintain required records, reports and files in an organized manner.
  • Assist with other special projects as assigned. (Planning and executing the building of caves & winery, 5+ year plan)
  • Direct and assist various duties that may include, answering phones, mailing list customer service, and assistance with the annual release and processing orders.
  • Establish and maintain an effective system of communication throughout the organization.
  • Help establish and implement according to the winery owners overall strategy of the company to encompass all functional business areas, including all channels of sales, marketing, hospitality, and compliance. 

Sales & Marketing

  • Create increased and sustainable growth in top and bottom line revenues while increasing growth in asset value. 
  • Manage and drive all sales in channels both retail (DTC) and limited wholesale on-premise channels.
  • Plan, coordinate and manage the daily operations of the organization through active, 
  • Hands-on management of future winery staff and potential wholesale distribution partners. 
  • Meet frequently with winery owner to ensure that operations are being executed in accordance with the organization's policies. Working collaboratively with the accounting team to provide financial information along with related recommendations to enable the business to prosper.
  • Establish current and long-range goals, objectives, plans and policies, subject to approval by the winery owner. 
  • Manage the Winery website making certain all elements are 
  • Updated in a timely manner, and overall effectiveness in driving site visitors, bottle sales and memberships. Search engine optimization (SEO) being a component of this responsibility. 
  • Continually improve upon the Winery social media presence (ex: Facebook, Instagram, etc.) by creating new, exciting and/or informative content. 
  • Proactively direct the creation of all e-commerce/e-campaign materials and distribution including new wine releases events, special activities and offerings. 
  • Oversee all copywriting for digital and print material making certain of consistency and the appropriate style and tone exist. 
  • Proactively manage the planning, design, production and distribution of all print material ensuring the highest quality and controlling expenses. 
  • Build support and excitement amongst peers and staff of Sales and Marketing related initiatives. 
  • Review operating results of the organization, compare them to established objectives and take steps to ensure that appropriate measures are taken to correct unsatisfactory results. 

Communications

  • Lead the continual refinement of the brand messaging, firmly establishing the Winery as one of the premier producers of outstanding quality wines.  Ultimately, developing an iconic wine brand. 
  • Build mutually beneficial partnerships with like organizations such as hotels, 
  • Transportation, wineries, automobiles and other luxury product categories. 
  • Direct all Public Relations activities in conjunction with the Business Manager and owner and potential Public Relations consultant. Inspire media worthy activities, especially those which showcase the Winery
  • Oversee and coordinate all “outreach” activities, effectively improving our connectivity with local business and wine clubs to understand, visit and promote the Winery. 
  • Periodically, evaluate the need, and opportunities to advertise. 
  • Manage all donations and volunteer activities, including wine auctions, pouring’s and events.
  • Define and oversee the Winery presence at significant wine events. 

DTC

  • Responsible for meeting the goal revenue plan that includes the tasting room, release events and develop new allocation list memberships.
  • Have the ability to bring a DTC database or develop a database that will invigorate sales as needed (E-Winery, Vin65 etc. Navision)
  • Manage the day-to-day sales operations: inventory,  (stocked, clean, orderly), reconcile cash transaction balances.
  • Responsible for future hiring, orientation (policies and procedures), training, supervision, motivation and evaluation of staff. Develops and has the working knowledge of company policies and benefits. Ensures conformance with all company policies among any potential Tasting Salon personnel.
  • This position is essential in providing wine education, developing products and activities for the consumer with a focus on an increase in consumer purchasing levels.
  • Assist with development and implement of sales programs and traffic-driving initiatives in conjunction with Owner.
  • Works with Winemaking to provide tasting notes for the salon and coordinate daily space allocation.
  • Assist with and analyze, evaluate, and negotiate details of educational Winery programs in conjunction with Owner.
  • The track, compile and evaluate key data points and financial information and prepare reports as requested by Owner.  Develops all of the DTC budgets and goals.
  • Acquire, track and analyze marketplace information. Maintain and update POS Systems as required.
  • Understand compliance in coordination with shipping as it relates to DTC.
  • Build referral relationships.

PROFESSIONAL REQUIREMENTS 

  • 5+ years work experience in winery management of a luxury winery under 10-15K cases a plus. With an emphasis on developing a sense of place while driving wholesale and DTC sales management.
  • Communicate with winemaker and winery owners to resolve discrepancies and accomplish goals. Attain short-term results while planning for long-term winery growth. 

Recommended Skills: 

  • Bachelor's Degree in Business or related field, or equivalent education and experience. 
  • Specific understanding of a luxury retail environment and their operation. 
  • Comprehensive analytical, strategic and tactical skills (i.e. must be able to both create and execute your ideas
  • Proven P&L responsibilities with a deep understanding of winery finance and operational 
  • Entrepreneurial style with experience in a structured environment. 
  • Experience in strategizing, forecasting, inventory management and hands-on leadership of sales and marketing. 
  • Adaptability and openness to change. 
  • Well-rounded interpersonal skills including the ability to coordinate with multiple departments and diverse personalities. 
  • Excellent analytical and creative skills. Keen attention to detail with effective time and project management skill. 
  • Boardroom quality preparation and presentation skills. 
  • Passionate about wine and profession. 
  • Valid California driver’s license; physical ability to travel both by car and plane and to visit multiple locations both inside the winery and in the vineyards; ability to climb stairs; ability to sit and operate a computer and ability to lift and carry 40+ lbs.
  • In addition, the selected individual will share the Owner’s culture that includes a passion for excellence and innovation. Compassion, patience and a highly developed sense of humor are also necessary for success.
  • The client company and Benchmark Consulting are committed to an equal opportunity hiring policy and work environment. If you are interested and qualified, please contact:

 

 

LEGAL WARNING

Benchmark vigorously protects its proprietary information and its contractual rights.  Each of the position openings posted on this website is pursuant to an express retained search agreement between the applicable prospective employer and its exclusive employee recruiting agent, Benchmark Consulting.  Information regarding these openings is to be used by prospective candidates only, and for no other purpose.  Use of the information found on this website by other employment recruiting firms for purposes of inducing a breach of contract between the applicable employer and Benchmark may constitute tortuous interference with contractual relations, with resulting liability.   Any unauthorized use or dissemination of the information contained in these listings, whether by individuals or other placement services, is strictly prohibited.  Benchmark reserves the right to pursue its remedies to the fullest extent available in law or equity against any and all individuals and entities who attempt to use the information posted on this website in any manner which is detrimental to Benchmark's interests.

 

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